Analytics
Understand your website visitors, while respecting their privacy
How many people visit your site, where do they come from, and where do they drop off? Without those answers, every improvement is a guess.
We set up measurement so you get answers to the questions that matter for your business. Where possible, we measure without cookies. That way you collect no more than you need, and you keep data protection rules such as the GDPR in mind.
Who is this for?
- You don't know how many enquiries come in through your website.
- You pay for ads or SEO, but can't see what it brings in.
- Your current stats are a tangle of numbers you never act on.
- You want to measure, but handle your visitors' privacy with care.
What we set up for you
Measurement plan
First we decide which questions you want answered. Only then do we start measuring.
Cookie-free where possible
We choose a way of measuring that uses as little personal data as possible.
The actions that count
Forms, taps on call or WhatsApp, orders: the things that actually bring something in.
Where visitors come from
See whether someone arrives via Google, an ad, social media or a link.
An overview you understand
Only the numbers that matter, without endless tabs.
The numbers explained
We go through the overview together, so you know what you're looking at.
What it gets you
Decisions based on facts
See what works and what doesn't, instead of guessing.
Know what your marketing does
See which channels bring visitors and enquiries.
Privacy taken seriously
You measure what you need, and nothing more.
What it costs
Setting up analytics is custom work. You begin with a paid consultation: we look at what you want to know and what you already measure. You get our advice in writing. If you go ahead, that fee comes off the job, and you get a fixed price before we start.
We don't give legal advice. We set up measurement with data protection in mind and explain the choices we make, but your privacy policy and cookie policy remain your responsibility. Costs for an external analytics service you pay directly to the provider.
How it works
Step 1
Consultation
Which questions do you want answered? You get our advice in writing.
Step 2
Measurement plan and fixed price
You see what we measure, how we measure it and what it costs.
Step 3
Set up and check
We set up measurement and check that every action comes through correctly.
Step 4
Walkthrough
We go through the overview with you. After that, you read it yourself.
Frequently asked questions
- How is this different from a dashboard?
- Analytics is about your website: who visits and what they do. A dashboard puts numbers from all your systems on one screen, such as revenue and planning. Your website numbers can become part of that later.
- Does this mean I no longer need a cookie notice?
- That depends on what you measure and which other services your site uses. We tell you honestly what our choices mean. The legal call we leave to you or your adviser.
- I already measure something. Does that have to go?
- Not necessarily. We first look at what you have and whether it's right. Sometimes a clean-up is enough.
- Does it work on a site you didn't build?
- Usually, yes. In the consultation we look at how your site is put together.
Want to know what your website really does? Book the consultation through the quote form.