Brand identity
A brand identity that shows who you are, everywhere
A brand identity is more than a logo. It's also your colours, your fonts and a few rules for using them. On your website, your quotes, your van and your social media.
Without fixed rules, every piece looks slightly different: another shade of blue, another font, a stretched logo. A brand identity makes you recognisable, and saves you asking every time how something should look.
Who is this for?
- You're starting a business and want a recognisable face from day one.
- You have a logo, but no agreements on colours and fonts.
- Your website, quotes and social media all look different.
- Your business has grown, and your current look no longer fits.
What you get
Logo
A new logo, or your current one cleaned up. In versions for light and dark backgrounds.
Colours
A fixed set of colours, with the codes for screen and print.
Fonts
One font for headings and one for body text, that work well together and read easily.
Basic rules
A short document: how to place the logo, which colour for what, what to avoid.
Files
All logos and colours in the formats you need, for web and for print.
Examples in use
We show how the identity looks on, for example, a web page or a business card.
What it gets you
Recognisable
Customers see sooner that something is yours, wherever they come across it.
Less second-guessing
For every flyer, post or quote, you know which colour and font to use.
Easy to hand over
A printer, developer or designer can get going with your rules right away.
What it costs
You get a quote within one working day with a fixed price and a fixed date. It lists exactly which parts you get. We only start after you agree.
An honest difference: the business website already includes a logo. If you only need a logo for your site, that package is often enough. This brand identity goes further: colours, fonts and rules for everything your business puts out. Printing itself is not included.
How it works
Step 1
Introduction
Who are you, who are your customers, and what should your look say?
Step 2
Direction
You see a first direction for logo, colour and font.
Step 3
Develop
We work out the chosen direction, with your feedback built in.
Step 4
Handover
You get all the files and the document with the rules.
Frequently asked questions
- I already have a logo. Does it have to go?
- No. If your logo works, we build the identity around it. Sometimes we just tidy it up a little.
- Is the logo with the business website the same thing?
- The logo, yes. But that's where it stops: colours, fonts and rules for the rest of your business belong to this brand identity, not the website package.
- Can I use the identity with another printer or agency?
- Yes. You get all the files and the rules, and they're yours.
- Can the identity go straight onto my website?
- Yes. If we also build your site, we apply the identity there directly. That goes in the same quote.
Want your business to look the same everywhere? Request a quote. No strings attached.